Here’s a post we shared with our compadres over at the Experiential Marketing Forum — reposted for your reading delight. As noted in the letter, we’ll be sharing research in a number of posts for the Forum over the coming months, and we’ll make sure to toss them up here on the board when we do.

Erik – Good speaking with you and hearing about the coming Experiential Storm (EpicenterX). Looking forward to watching it unfold in the coming weeks/months!

We’ve completed some great research on using photos in the experiential realm in a variety of ways, and I’m pleased to share it in a number of posts. I’ll cover when you absolutely MUST use green screen vs. regular backdrops, video vs still photos, RFID bracelets vs barcode scanners, how to create the perfect photo opportunity in sixty seconds, and much more.

Also, per your arm twisting, I’ll put together a special pricing package for EMF members for our new FotoZap Smartphone App.

But for now…I simply wanted to share an infographic

http://pct.re/37×8

This is for an auto manufacturer, and is a splendid example of how powerful photos are at events….and how well they amplify social engagement. A few cameras, some smiling brand ambassadors and ‘presto’ ….30,000 unique visitors to a branded web site and 5 million Facebook views. Over 50% of the photos taken were viewed online. About 50% of the viewers posted that personal photo to their Facebook wall. The rest is statistical history.

Adding photo capture to any event is sooooo easy now. Experiential marketers are crazy not to consider it for many of their activations.

If any of you readers are interested in joining the active and knowledgeable group of experiential marketing professionals at the EMF, you can take a look at their site: http://experientialforum.com/

And of course, if you join their happy ranks, that arm-twisting discount for our awesome new FotoZap App applies!