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Trust in NASCAR Sponsorship ROI

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The House was smart in voting to let the Pentagon continue using taxpayer dollars to sponsor NASCAR race teams.  Brands flock to connect with the teams for a reason, it works.  The U.S. Army, National Guard and Air Force will spend about $30 million combined this year to sponsor Sprint Cup teams.  About the cost of one F-15 Eagle.

The digital marketing to NASCAR fans can especially pay off.  For example, during the 2010 race schedule a snack food company used our core services trackside.  Over the course of the year, more than 8,500 photos were shared to Facebook. Going by this recent valuation of a Facebook wall post at $14 (in gross revenue per action), just the Facebook portion of our services was worth $119,000.  We are expecting even better results in 2011 as more people join social networks and almost everybody gets online.

We hope everyone survived the opening weekend at Daytona!  And congrats to the youngest winner ever, 20 year old Trevor Bayne.  We’ll see you all in Phoenix!

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