Aaaand the Creative Effectiveness Lion (well, one of ‘em) goes to: Old Spice and The Man Your Man Could Smell Like. If you don’t remember this spot, or the awesome Twitter engagement campaign that followed shortly thereafter, you were probably in a hole in 2010. The man your man could smell like could have rescued [...]
This one is just about as experiential as it gets. Bing used the launch of Jay-Z’s memoir/lyric book, Decoded, as an opportunity to broaden the “cultural relevancy” of its Search and Maps tools. They put pages of the book in cities all over the country… but not just any cities: they placed the lyrics in [...]
Here’s VW’s Titanium-winning experiential campaign. They used a hidden camera to capture people interacting with the world, and with their brand. The results are cool, revealing, and certainly worthy of the Lion. And now for their (lengthy but interesting) writeup. Check out their official Cannes win page here. Our challenge was to drive interest for [...]
This week, we’re sharing our faves from the 2011 Cannes Lions Festival. One notable addition to this year’s categories is Creative Effectiveness – in their words, “Creative Effectiveness Lions honour creativity which has shown a measurable and proven impact on a client’s business – creativity that affects consumer behaviour, brand equity, sales, and where identifiable, [...]
