If event attendees aren’t sharing photos and videos featuring your brand, then your event marketing program made no lasting impact. More and more, social marketing is marketing. Sure, brands use paid techniques to push their message out, and create social content to attract attention inbound, but studies show that social media shared peer-to-peer has the [...]
Social marketers must do more than simply convert customers and event attendees into Likes and page views: the trick is to turn each customer into a contributor of social media that promotes your brand. We call these contributors “superfans” because they spread your message in the most powerful way possible.
A new class of Android-connected cameras is just beginning to make its appearance (check out the Samsung Galaxy Camera, for example). Running the FotoZap® app on one of these connected cameras turns it into the ultimatesocial marketing tool.
Capturing photos at your themed event, party, trade show booth or attraction is the ultimate giveaway for your business. Nothing gets people talking during and after the event like a visual story.
