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November 8th: Image of the Day

Published on November 8, 2010 By Samantha Rose

Following our post about Gap’s co-promotion with Facebook places last week, we found this infographic depicting all the major location-based networks out there (at least, for now). The numbers are surprising! Who knew Loopt had so many users? The scary part: at 300 million members, Facebook already clocks over 125x the number of potential Places [...]

Deals, Denim, and Digital+Live Cross-Promotion

Published on November 4, 2010 By Samantha Rose

The Gap is teaming up with Facebook this week to run an interesting promotion using Facebook’s new Places functionality. Facebook Places is the social networking giant’s answer to location-based apps like Foursquare and Gowalla. While this doesn’t precisely fall into the category of experiential or event marketing, we figured it was worth posting about because [...]