This handy little graphic illustrates the success we had with Rogers for their Rock on and Win campaign on Facebook. Click for the big picture (literally).
This one is just about as experiential as it gets. Bing used the launch of Jay-Z’s memoir/lyric book, Decoded, as an opportunity to broaden the “cultural relevancy” of its Search and Maps tools. They put pages of the book in cities all over the country… but not just any cities: they placed the lyrics in [...]
Case study: Photo activation in a restaurant setting
Case study: Using photo activation to drive social networking