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Rock on, win, and go viral

Published on October 17, 2011 By Samantha Rose

This handy little graphic illustrates the success we had with Rogers for their Rock on and Win campaign on Facebook. Click for the big picture (literally).    

2011 Cannes Winner: Decode Jay-Z with Bing

Published on June 29, 2011 By Samantha Rose

This one is just about as experiential as it gets. Bing used the launch of Jay-Z’s memoir/lyric book, Decoded, as an opportunity to broaden the “cultural relevancy” of its Search and Maps tools. They put pages of the book in cities all over the country… but not just any cities: they placed the lyrics in [...]

Case Study: Restaurants

Published on September 7, 2010 By Samantha Rose

Case study: Photo activation in a restaurant setting

Case Study: Social Networking

Published on June 28, 2010 By Samantha Rose

Case study: Using photo activation to drive social networking